An in-depth exploration of marketing, networking, and branding strategies and tools for private practices is described in this course. Strategies and practice guidance are provided for establishing marketing goals and tactics, enhancing social media presence, creating impactful marketing materials, and leveraging networks to drive business growth.
Live Webinar
Thu, Aug 1, 2024 at 12:00 pm EDTCEUs/Hours Offered: ASHA/0.15 Intermediate, Related; IACET/0.2; SAC/1.5
Learning Outcomes
- After this course, participants will be able to define specific, measurable marketing and/or networking goals tailored to their private practice.
- After this course, participants will be able to describe how to select a targeted digital media campaign to increase engagement and reach.
- After this course, participants will be able to identify and describe how to use online tools to create marketing materials that align with their branding strategy.
Agenda
| 0-5 Minutes | Introduction |
| 5-15 Minutes | Overview of marketing, branding, and networking |
| 15-30 Minutes | Setting marketing and networking goals |
| 30-60 Minutes | Marketing and branding strategies and tools |
| 60-80 Minutes | Networking strategies and tools |
| 80-90 Minutes | Summary, Q&A |
Presented By
Sonia Sethi-Kohli
MS CCC-SLP
Sonia Sethi Kohli, MS, CCC-SLP is a multilingual Speech-Language Pathologist, Communication Success Coach, and Cultural-Linguistic Diversity Consultant, who has served in a variety of settings/roles with extensive clinical and corporate experience. She currently owns and operates her private practice in the greater Chicago area which has two distinct divisions—a clinical division, Global Speech and Swallow, LLC, which provides speech-language/cognitive-communicative/feeding-swallowing/voice-airway diagnostic and therapeutic interventions to culturally and linguistically diverse patient populations ranging from infancy through geriatric, and a corporate SLP/professional communication training division, The Global Speech Suite, which offers individuals and organizations customized training programs focusing on presentation skills/public speaking, accent modification, leadership communication/executive presence, cross-cultural communication, interview skills, and more. She is also the co-author of The SLP Entrepreneur: The Speech-Language Pathologist’s Guide to Private Practice and Other Business Ventures, and is co-founder of TheSLPEntrepreneur.com and The Communication Collective. Beyond presenting on SLP/communication-related topics through speaking engagements at local, national, and international arenas, she is a past President and continues to serve on the Executive Board of The Corporate Speech Pathology Network (CORSPAN), and serves as a business advisor for individuals and organizations. Sonia holds a Bachelor of Science degree in Speech-Language Pathology with a Minor in Spanish from Illinois State University and a Master of Science degree in Communication Disorders and Sciences (Speech-Language Pathology) from Rush University.
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Adrienne Wallace
MBA, MS CCC-SLP
Adrienne Wallace, MBA, MS, CCC-SLP is the owner of Online Speech Services LLC, which provides online communication coaching, speech therapy, and resources for parents and SLPs through direct services and websites, The Interaction Coach and Telepractice Tools. She provides consulting, webinars, online courses, and materials to help others add telepractice to their service delivery offerings. She has done several presentations at the ASHA Convention on effective telepractice service delivery and has served on the ASHA Convention Telepractice Topic Committee. Adrienne has a Master’s in Communication Sciences and Disorders from Penn State University and a Master’s in Business Administration from Fairleigh Dickinson University. In addition to providing regular training seminars and consultation with other SLPs, she is an Adjunct Instructor at Fairleigh Dickinson University and Montclair State University where she teaches courses in management and entrepreneurship. She is also the co-author of The SLPEntrepreneur: The Speech-Language Pathologist’s Guide to Private Practice and Other Business Ventures, and is co-founder of TheSLPEntrepreneur.com and The Communication Collective.
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Sponsor Disclosure: This Course is presented by SpeechPathology.com, a Continued site.
Content Disclosure: This learning event focuses on SpeechPathology.com products and services and will not include info on other products or services.
Course participation information
To ensure you are ready to participate, please complete our short Test Drive to prepare your computer to view the course.
Full attendance is required, and the times you log in and out will be recorded and documented. If you log in to a live webinar late or if you log out early, you may not be able to earn CEU.
Passing an online exam and completing a course evaluation will be required to earn continuing education credit.
Live Webinars allow presenter and participant interaction. The exam and course evaluation for these courses must be completed within 7 days of the event.
On-demand courses include texts, video and audio recordings of live webinars, and multimedia formats. The exam and course evaluation for on-demand courses must be completed within 30 days of course registration.
To participate in the course, complete the exam and course evaluation, and earn continuing education credit, you must be a SpeechPathology.com member. Participants must complete the entire course; partial credit is not allowed.
SpeechPathology.com is committed to ensuring accessibility to the widest possible audience. We are continually improving the user experience for everyone. If you have questions, requests, or would like to report an accessibility-related issue, please email accessibility@continued.com. We will review your request and respond in a timely manner.
Visit our Contact us page or give us a call if you have questions.
American Speech-Language-Hearing Assn.
Intermediate Level
0.15 ASHA CEUs
International Association for Continuing Education and Training
Continued, LLC, DBA SpeechPathology.com, is accredited by the International Association for Continuing Education and Training (IACET). Continued complies with the ANSI/IACET Standard, which is recognized internationally as a standard of excellence in instructional practices. As a result of this accreditation, Continued is authorized to issue the IACET CEU. continued, LLC, is authorized by IACET to offer 0.2 CEUs for this program.
Speech-Language and Audiology Canada
Clinically certified members of Speech-Language and Audiology Canada (SAC) can accumulate continuing education equivalents (CEEs) for their participation with SpeechPathology.com. One hour of coursework equals 1 CEE. All SAC members are encouraged to participate in on-going education.