This is Part 3 in a three-part series on private practice. Effective marketing of private practices is discussed in this course. Identifying a niche and a marketing message for the target audience, developing a brand, and expanding networks to obtain reliable referral sources and create opportunities for business growth are described.
Part 1: Course 10579; Part 2: Course 10680
On Demand
Course Type: Video
CEUs/Hours Offered: ASHA/0.1 Intermediate, Related; IACET/0.1; SAC/1.0
Course Preview
Watch the first six minutes of the course. Register for immediate access to the full course, which will also appear on your Pending Courses page.
Learning Outcomes
- After this course, participants will be able to identify a core marketing message for target customer(s)/audience(s).
- After this course, participants will be able to describe three brand-building strategies for private practice.
- After this course, participants will be able to list relevant stakeholders and potential networking opportunities to grow a private practice.
Course created on September 28, 2023
Agenda
| 0-5 Minutes | Introduction |
| 5-10 Minutes | Marketing, branding, and networking overview |
| 10-20 Minutes | Identifying your niche and developing your core marketing message |
| 20-30 Minutes | In-person and digital marketing strategies |
| 30-40 Minutes | Branding |
| 40-55 Minutes | Internal and external networking |
| 55-60 Minutes | Summary, Q&A |
Reviews
1201 ReviewsPresented By
Sonia Sethi Kohli
MS CCC-SLP
Sonia Sethi Kohli, MS, CCC-SLP is a multilingual Speech-Language Pathologist, Communication Success Coach, and Cultural-Linguistic Diversity Consultant, who has served in a variety of settings/roles with extensive clinical and corporate experience. She currently owns and operates her private practice in the greater Chicago area which has two distinct divisions—a clinical division, Global Speech and Swallow, LLC, which provides speech-language/cognitive-communicative/feeding-swallowing/voice-airway diagnostic and therapeutic interventions to culturally and linguistically diverse patient populations ranging from infancy through geriatric, and a corporate SLP/professional communication training division, The Global Speech Suite, which offers individuals and organizations customized training programs focusing on presentation skills/public speaking, accent modification, leadership communication/executive presence, cross-cultural communication, interview skills, and more. She is also the co-author of The SLP Entrepreneur: The Speech-Language Pathologist’s Guide to Private Practice and Other Business Ventures, and is co-founder of TheSLPEntrepreneur.com and The Communication Collective. Beyond presenting on SLP/communication-related topics through speaking engagements at local, national, and international arenas, she is a past President and continues to serve on the Executive Board of The Corporate Speech Pathology Network (CORSPAN), and serves as a business advisor for individuals and organizations. Sonia holds a Bachelor of Science degree in Speech-Language Pathology with a Minor in Spanish from Illinois State University and a Master of Science degree in Communication Disorders and Sciences (Speech-Language Pathology) from Rush University.
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Adrienne Wallace
MBA, MS CCC-SLP
Adrienne Wallace, MBA, MS, CCC-SLP is the owner of Online Speech Services LLC, which provides online communication coaching, speech therapy, and resources for parents and SLPs through direct services and websites, The Interaction Coach and Telepractice Tools. She provides consulting, webinars, online courses, and materials to help others add telepractice to their service delivery offerings. She has done several presentations at the ASHA Convention on effective telepractice service delivery and has served on the ASHA Convention Telepractice Topic Committee. Adrienne has a Master’s in Communication Sciences and Disorders from Penn State University and a Master’s in Business Administration from Fairleigh Dickinson University. In addition to providing regular training seminars and consultation with other SLPs, she is an Adjunct Instructor at Fairleigh Dickinson University and Montclair State University where she teaches courses in management and entrepreneurship. She is also the co-author of The SLPEntrepreneur: The Speech-Language Pathologist’s Guide to Private Practice and Other Business Ventures, and is co-founder of TheSLPEntrepreneur.com and The Communication Collective.
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Adrienne Wallace - Financial: Adrienne Wallace received an honorarium for this presentation. She owns a private practice, authored and receives royalties for a book on this topic, and is co-founder of TheSLPEntrepreneur.com and The Communication Collective, which provide coaching, training and consulting services. She teaches courses on this topic at two universities. Nonfinancial: No relevant non-financial relationships to disclose.
Sponsor Disclosure: This Course is presented by SpeechPathology.com, a Continued site.
Content Disclosure: This learning event does not focus exclusively on any specific product or service.
Course participation information
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American Speech-Language-Hearing Assn.
Intermediate Level
0.1 ASHA CEUs
International Association for Continuing Education and Training
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Speech-Language and Audiology Canada
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